Reason # 2 – Consume Before Create
You wake up and the first thing in the morning you open your phone and start checking social media or your email. Before you know it, it’s 20 minutes and you’ve been scrolling endlessly.
We are ALL guilty of doing this.
We waste so much time scrolling our phones whether on Instagram, Facebook, Tik Tok or even in the clubhouse.
This prevents us from matching our own content as we waste so much of everyone else’s time consuming content.
This often leads to comparison problems or to the shiny object syndrome.
We lose sight of what we’re doing and worry about what everyone else in our industry is doing.
We then become indecisive because we feel that what we are doing is wrong or that we are in some way lagging behind.
Scrolling your phone first thing in the morning creates stress and makes it difficult for you to prioritize your own tasks and content.
You need to make a conscious effort to use less time-consuming content and focus more on your content strategies.
I know you won’t quite stop doing it (I won’t either!), but here are a few things you can try:
Create content IN FRONT you consume others
Set a time limit on the amount of time you need to spend on certain apps
Avoid grabbing your phone to make yourself more present and attentive
Reason # 3 – You don’t have a plan
This one seems pretty obvious, but it actually took me YEARS to implement any type of content marketing strategy.
I’ve been everywhere.
Post whenever I found time, rarely showed up for my audience, and never had any kind of consistency.
To get in tune with your content, you need to be deliberate and have a plan to follow.
I don’t mean that someone else has put together a plan that you think you should, but your own content marketing strategy.
It doesn’t have to be a hassle, but you do need to set up a system for creating new content.
What process do you follow when you write new content?
What do you need for video content?
How long does it take to process?
How long does it take to create graphics?
Where do you promote your content?
How do you repurpose your content?
All of these things make up YOUR content marketing strategy.
You can read all about creating your own content marketing strategy here.
Even if you implement all of these things, there are still times in your life when you are inconsistent or something shows up preventing you from posting something this week.
You have to give yourself grace and not give up entirely.
There will be legitimate reasons why you miss appointments or postpone things.
The important part is that you assert yourself because I guarantee not many people will know that you posted a day late.
Comment below and tell us what’s stopping you from creating consistent content for your blog or business.