Content creation error
Here is a list of 5 content creation mistakes to avoid (and how to fix them!):
# 1 – Create what you want – not what your audience needs.
When I started my blog in 2011 (that makes me age old!), I was focusing way too much on the content I wanted to share and not enough on what my audience actually needed.
I haven’t thought about who to attract to my blog.
I didn’t think about how to solve their problems.
I haven’t thought about who goes well with my digital offerings.
This made me feel completely disconnected from my audience, which caused my blog to stagnate.
It’s easy to publish content, but you need to focus on delivering content that is relevant and useful to your audience.
To fix this content creation bug, you need to understand your audience and what they really need from your content. To do this, you have to ask. Don’t be afraid to speak to your audience and identify their struggles. Read more about it here.
# 2 – You have no goal with your content
You don’t write content to post something new. You need to have a goal for your content that is part of your overall strategy.
With all of my content, I always have the big picture in mind and make sure it aligns with my messages and goals.
For me it is leading people on my customer journey that I have already planned for my company.
My content is a starting point to get you started on your way to buying one of my digital offerings.
Before creating content, you need to consider why you are creating it, the value it offers, how to address your target audience’s vulnerabilities, and most importantly, what call to action they should have after engaging with your content.
To fix this content creation error, always plan your goals before creating content for your blog or business.
You may also like … 3 Myths About Creating Consistent Content
# 3 – Not spending enough time on execution
This is a HUGE mistake that I keep making.
Content creators spend so much time creating content and not enough time executing it.
You can spend all of the time in the world making an amazing content plan. However, if you fail to do it or are not accountable, it has just been a waste of time.
To fix these content creation errors, you need to put time in your schedule to execute your plan and hold yourself accountable.
# 4 – No strategy in place
When it comes to content creation, you need to have a strategy that will not only help you stay consistent, but will also help you keep everything in line.
You don’t want to be a blog or company that randomly posts content that feels separate from your business and your overall goals.
When you have continuity with your content strategy, your audience will trust you and be happy to see your new content.
How often will you post?
What topics will you cover?
How are you going to promote your content?
What platforms will you be promoting your content on?
Each of these parts makes up your content strategy.
To fix this error, read this post: How to Create a Content Marketing Strategy