A villain in a Bruce Willis film is the latest to launch an ESG ETF

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    (Bloomberg) – The villain in a new crime thriller tries to make the world a better place behind the screen.

    Rob Gough, who stars alongside Bruce Willis in American Siege, is launching the Strategy Shares Halt Climate Change ETF with David Miller, Chief Investment Officer at Strategy Shares, whom he knows from his past as a serial entrepreneur and investor.

    The actively managed fund is scheduled to trade on Nasdaq on Tuesday under the ticker ‘NZRO’ and will seek to invest in companies that are primarily based in the US and have adopted environmentally friendly business practices.

    The fund will look for companies that have either committed to reduced carbon emissions or derive at least 50% of their revenue from clean energy transition or emissions reduction efforts. It will have a management fee of 95 basis points, and Strategy Shares — which manages more than $45 billion in assets — will use some of the profits to invest in private-sector companies committed to reversing climate change.

    Gough, who began acting in 2017, said he’s always been passionate about environmental protection and in 2010 he invested «every dollar» he had in a recycling company.

    «As I’ve made money over the years, I’ve challenged my financial advisors to invest my money in companies that are doing things right,» he said. In the past, he has struggled to find investment products that are not guilty of «greenwashing» or promoting ESG standards, while also investing in companies involved in carbon-emitting industries like oil. So he decided to team up with Miller and set up a fund himself.

    The ETF is the latest to target returns from ESG positive companies. In December, Goldman Sachs Group, BNY Mellon, JPMorgan Chase and Cathie Wood’s Ark Investment Management all launched sustainable bias ETFs. More than 30 ESG funds were launched in 2021.

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