We have great news! SPI Media has just launched its own YouTube channel!
Waiting, you say-SPI does not yet have a YouTube channel? Yes, Pat Flynn has a successful YouTube channel with nearly 300,000 subscribers and over ten years of great videos. So it is more accurate to say that it is us expand our YouTube strategy. SPI Media’s YouTube channel is our new destination for in-depth educational content for entrepreneurs. In this post, I’m going to explain how the channel came about and why you should consider tune in!
Why we started a new YouTube channel
So why start a new YouTube channel for SPI? After all, Pat Flynn has been producing great content on his own channel for over ten years. Why not build on what we have?
The short answer is that it didn’t make any sense.
Entrepreneurs have tons of questions about very specific things, and sometimes the best way to help them is with a video – say a video showing you how to tag your subscribers in ConvertKit. So we wanted to find the best way to share video content that could help people with specific business challenges and opportunities.
But Pat’s channel isn’t the best fit for such videos. Pat’s videos are designed to appeal to a wide audience and they use Pat’s personality. We realized it makes more sense to create a new one so as not to dilute the focus of Pat’s channel.
Because of this, the new SPI YouTube channel is less personality focused and more focused on a resource library. It is designed to help people answer detailed questions, solve technical problems, and get the most out of certain business platforms.
And finally, Pat’s Channel is Pat’s Channel. We wanted to use our internal resources – our team – a lot more to create great business-building content. And a new channel was the perfect way to do that!
The nuts and bolts of the new duct
So what can you expect from SPI Media’s new YouTube channel?
As I just mentioned, the goal of the channel is to deliver a wide range of content that addresses specific needs and questions – a library of business resources, if you will. Find business building videos on topics that fall within the key educational areas of SPI. We help people with everything from email marketing to self-publishing books to affiliate marketing, podcasting and much more.
Many of the videos are organized into playlists to take you step-by-step through various topics and processes.
We started the channel with a basic video from Pat on each of the ten different study areas, and you can now find those videos on the channel. Each video is intended as a starting point for beginners. From there we will post new videos on each topic that will become more specific.
Here’s a preview of two of the basic videos we’ve posted so far. The first is the intro video for ours Online courses Track.
The next one starts the Membership communities Playlist that we’ll add over time.
So watch out for each additional playlist in the channel shortly!
We also have a wealth of expertise on our team that we will draw on to create the channel content. Let’s talk about it next!
Who is behind the SPI YouTube channel – and where is it going?
Who is behind this brand new channel? Well, you will still see a lot of Pat along with Mindy, our solution manager. Mindy has been a key team member behind the scenes for several years. She manages a whole bunch of technical stuff for SPI and has a lot of knowledge of the software systems that make our website, email list, and the whole business run smoothly.
You’ll also see other Team SPI members contributing, whether it’s Caleb on video production, Matt on business fundamentals, or Karen and Ray on content creation.
All of this means an even greater abundance of great educational content! So keep an eye out for new playlists so that users can access the tools we use at SPI Media, whether it’s Teachable, Convertkit, Circle or the many other platforms and systems that we use and that we do trust.
How we enlarge the channel – and how you can help!
Our team looks forward to expanding this channel to create a valuable business resource library for you to answer specific questions.
But honestly, it still takes a lot of work to build a new YouTube channel, even for an established brand like SPI. Even a bigger brand like ours has to start over on YouTube. We won’t get a lot of views or a lot of subscribers in the beginning. We still have to earn our stripes, so to speak.
How do we plan that?
First, we’re trying to use search traffic to grow the channel and attract more people to the brand. Starting a new YouTube channel is all about creating content that people are looking for. That way, you will get your first part of the views and get a good ranking. Hence, every video we create is optimized for specific keywords that are searched for on the platform.
It is also helpful to make a series of videos that relate to the same thing so that YouTube will summarize the videos. For example, if you create a series of videos about email marketing that users watch in a specific order, the YouTube algorithm will understand and present the series in that order to attract new viewers.
That means we do what we can in the backend – but we also need our super fans to make this channel a success …
Subscribe to the SPI YouTube channel
We know that creating great content is only half the battle – getting it in front of people is the other half. We’ll also be asking our fans to sign up, like, and comment on social media, the SPI Pro community, through our email list, and elsewhere to help grow the channel.
And it goes without saying that we’d love it youDear reader, turn on and subscribe to SPI Media’s YouTube channel! As I have hopefully pointed out in this post, you will find a wealth of (free!) Resources here to help you get started with different options and platforms and take your business to a new level.
We know how powerful video can be as a learning tool, and this new channel will help you explore new opportunities and optimize existing parts of your business. Curious about affiliate marketing but not sure how to get started? Would you like to use ConvertKit to add to your email list? We’ll cover you.
And of course, we’ll be adding new, in-depth content to the channel all the time.
So check out SPI Media on YouTube and hit the subscription button! See you there.