How to Set Blogging Goals
When I create blogging goals, I try to simplify them as much as possible. This means that the goals are broken down from yearly> quarterly> monthly> weekly
Suppose I have a blog post destination:
Annually – 52 posts
Quarterly – 13 posts
Monthly – 4 contributions
Weekly – 1 post
Now I could break down my weekly tasks as follows:
When you break it down it’s a lot easier to include these items on my calendar instead of looking at an overwhelming number of blog posts (like 52) you would have to do for the whole year.
Setting blogging goals on a monthly and weekly basis leaves room for changes and adjustments.
With blogging and online business, things change often. So you want to leave space for yourself to update your goals and align them with what you want to achieve.
Finding a system that works for you is important. Personally, I like to work out goals with pen and paper first and then add them to my Asana account (free project management system).
Connected: Here’s how to create a plan of action to help you achieve your goals
When you’re first starting out (or even if you’ve been doing it for a while), I still believe in setting realistic goals.
Yes, I love setting myself push goals, but I also make sure they are realistic and I have a plan to achieve them.
Please don’t think that I am trying to destroy your dreams or big blogging goals.
If you are a big dreamer then dream your heart up and grow big.
I just see so many new bloggers and online business owners give up very quickly if they don’t achieve their blogging goals.
I don’t want this for you.
# 1 – Big Vision Goal
As you set your blogging goals, I want you to take some time to write down big vision goals that you have for yourself and your business.
You might have 1 or you might have 10. These are the big picture goals that feel kind of unreachable, but they are the reason what you do.
Maybe this includes:
Write a book
Quit your job
Be a digital nomad
Buy your dream home
Hiring of 5 employees
Start a non-profit organization
These are specific to YOUR dreams and what YOU want to achieve. Don’t worry about what others think of them or how you are going to reach them now.
These goals can be 5 years old but will help indicate a direction to work towards.
Sometimes it is difficult to enforce bugs in our business or everyday work, but having these big vision goals for reference will motivate you to move forward and make progress.
Starting to list all the things you don’t want will give you clarity about the things you want for your blog and your life. That way you can formulate what you want to achieve.
Here are a few things to keep in mind:
What impact do you want to achieve?
What do you want to create?
How can you help and be of service?
What do you want to learn?
What is your passion
What is your definition of success?
Don’t worry if all is not clear now.
Building your vision takes time and will change frequently.
The important part is that you take on the role of a visionary for your blog.
# 2 – project goals
Now that we’ve got the big things out of the way, let’s talk about project-based blogging goals that you can now set for yourself.
These goals will give you a specific outcome for what you want to achieve NOW.
I like to plan this quarterly.
Connected: 90 Day Blog Plan To Achieve Your Goals
I don’t recommend planning a year because you trust me when it comes to blogging and business plans change quickly.
To create project goals, you need to think about what specifically YOU want to achieve with your blog.
Yes, I know everyone will most likely say make more money, but you need to get into more detail than and figure out not just how, but by when.
How will you make more money?
Are you starting a new digital product?
Offer a new service?
Perhaps you already have an offer so your project goal is to grow your audience.
What specific result do you want to achieve?
Knowing what you are working towards will help you create the projects that will need to be completed to achieve that goal
I recommend that you write it down and place it where you can see it every day. This will reaffirm your goal and encourage you to keep moving forward.
Your goal must be very clear:
“I want to increase my sales with my online course by 10% by August 15th.”
When you get concrete, you can create a plan of steps to take to achieve the goal, and you can hold yourself accountable by creating milestones along the way.
# 3 – sales goals
Sometimes these types of blogging goals are harder to set, especially if you’re just starting out. You have no data to assume, so it might feel like a shot in the dark.
Still, I recommend that you take the time to identify a sales goal for your blog as this will again motivate you to do the work necessary to achieve the sales goal.
I like to start with an annual sales target as a starting point.
I’m not just picking a random number out of thin air. I try to be more realistic while picking a number that feels good to me and is also motivating.
In doing so, I look at the products and services I offer and divide up how much of this income comes from the individual sources of income.
For example, if I wanted to make $ 20,000 next year, I could break that down as follows (all based on previous data):
Affiliate Income – $ 5,500
Digital Product # 1 – $ 8,000
Digital Product # 2 – $ 2,500
Services – $ 4,000
Then I look at the price of my products and services and decide how many to sell per month.
If I want to make $ 8,000 on Product # 1 and it costs $ 197, I’ll have to sell 40 of them this year. That’s about 4 a month.
It makes it so much more workable when you break down your sales goal. Also, you can then plan your marketing and plan your projects based on how many sales you need to make per month.
If you are new to blogging, I recommend starting small and planning your blogging sales goals based on the products and services you offer.
# 4 – metric-based goals
I firmly believe that I DO NOT have to worry too much about vanity metrics to measure your success, but when you are setting blogging goals it is always nice to track your progress with these types of goals.
I don’t want you to just focus on getting new followers unless those followers are directly related to sales or conversions in your business.
I like to set monthly metric-based goals to motivate myself to do the work to achieve those goals.
For example, in my business, I’ll be focusing on generating leads for a few months. In these cases, I would set myself a lead generation goal to get myself to complete the projects I need to grow my monthly leads.
Other metrics you can track include social media followers, sales conversions, email subscribers, email open rates, email click rates, and website traffic.
When choosing a metric goal for the month, focus on just one or maybe two. This way, you can concentrate fully on projects and tasks to achieve these goals.
I know blogging goals setting will look different for everyone, but I hope this helps you get a better idea of some of the goals you can set for your blog.