Branding Resources For Beginners – Smart Passive Income


    Just getting started in your online business, branding and website launch? We know how hard it is to find and launch a great business idea while facing the doubts and hurdles new entrepreneurs face. Since the world opened again this spring, we’ve heard of a lot of people excited – and nervous – about starting a business now that they see light on the horizon.

    In fact, Pat told us that his inbox was recently flooded with emails that read something like this:

    “Pat, I want to finally get my idea going and put a website online, but I have no idea where to start. Can you help?”

    We can certainly Help.

    In fact, we’ve had an amazing resource just for this purpose for a while – we just haven’t been promoting it as well as we can.

    We wanted to fix that – that’s why this week is Beginner week here at SPI! And the heart of the beginner’s week is (you might have guessed it) ours) Build Your Own Brand (BYOB) course.

    BYOB has always been 100% free, but this week we’re bringing you even more value when you sign up by offering the opportunity to become a member free master class hosted by Pat next Monday July 26th. In the master class, BYOB students can ask questions and learn how to find their website and build an audience.

    In the rest of this post, I’d like to share some resources from the SPI archives to help you get started in branding and building your new online business. Then check them out sign up for BYOB. You will see a link for the July 26th master class in one of the early lessons. You will also receive encouraging emails from Pat for the rest of this week as you progress through the course!

    More resources to get you started building your brand and website

    If you’re a beginner getting to grips with your branding and positioning can seem daunting. Fortunately, this stuff is our bread and butter. Here are a few goodies from the archives of the SPI blog and the AskPat and SPI podcasts to help you get started in branding and building a great company.

    SPI 286: How to build a brand that stands out from the crowd

    In this episode of the SPI podcast, Pat explains how to start building a brand from scratch, how to better understand your audience so you can better serve them, and how to build and follow a great community.

    AP 0035: How broad or specific should your niche be to start with?

    It should come as no surprise that we’re huge niche fans here at SPI. But we understand that the idea of ​​selecting a smaller audience can seem daunting and counter-intuitive. Pat elaborates on the reasons for targeting a more focused market.

    Original branding by Patrick Hanlon: SPI Book Club issue 60 | April 2019

    Patrick Hanlon’s Primal Branding explores why some brands work and thrive while others don’t. Hanlon delves into human nature to describe why brands outperform others, including our need to belong, our love of creative stories, and our fascination with memorable icons like logos and jingles and the importance of a creed.

    AP 1153: How do I best describe and position my company and my work for others? What can I say?

    In this episode of AskPat 2.0, Jay wonders how best to describe and position his business and work for others. How do you optimize your messages? How do you know when you did it? Pat and Jay cover this on their coaching call.

    How to Start a Brand New Website (with a Bang!) – The Ultimate Guide

    For many (most?) Brands today, having a website is a crucial part of the way you present yourself and interact with your audience and customers. Our ultimate guide will walk you through every step of getting your brand new website off to a bang, from creating your viral content to generating buzz on launch day.

    AP 1020: How can I stop the FOMO and make money?

    Pretty much all of us have a fear of missing out on something (FOMO) in some form – and that also happens when it comes to starting a business! Anand has made an amazing weight change in his life – he lost 125 pounds and maintained his weight loss for six years – and wants to share it with the world, but his FOMO is distracting. He needs a little help to find focus, direction and monetize his business.

    AP 0270: Should my brand be me or my company?

    Create a personal brand or not? This question can stop some solo preneurs in their early stages. Is it insincere to create an impersonal brand when you are the only person in your company? Or are you not doing yourself a favor? Pat shares some advice with Bill, who is trying to restart a brand that used to involve employees but is now a solo project.

    Branding and Marketing: What’s the Difference?

    Branding … marketing … that’s pretty much the same thing, isn’t it? Not so fast. Before starting your own online business, you need to understand how branding and marketing differ and how they work together. Here is our primer.

    That should be enough for now! There are tons of other resources to get you started in the content archives on, including ours Beginner’s Guide to Branding. And do not forget sign up for BYOB below and get access to next week’s master class with patient. Nice week for beginners!

    Learn to build a website and brand that you can be proud of

    Find out what you need to start a successful brand in our FREE 5-Day Challenge. Pat walks you through everything you need to know, the technical side of setting up a website, and email and advice on which pages your website needs.


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