Companies that offer perks and rewards to shareholders


    Owning shares in a company makes you the owner of that company.

    For most companies, that simply means dividing dividends and hoping that the stock price will rise over time.

    However, some companies treat their shareholders like real owners – they give them discounts and rewards on products and services, just like their employees.

    Here is a list of companies currently offering perks, discounts, and rewards to shareholders as owners.

    Companies that offer perks and rewards to shareholders

    Remember, these should be the sole reasons to buy the stock. You must do your fundamental analysis before buying any stock. But those are nice shareholder perks when you own these companies.

    3M (MMM)

    3M Company offers gift boxes to some of its shareholders. Over the past few years, these boxes have held nearly 20 different 3M products and are being sold to shareholders at a fraction of what they would normally cost if bought individually at retail prices.

    Unfortunately, you cannot simply request one of these gift boxes. They will only be offered to certain shareholders who will be sent a brochure with a promotional code to be entered here.

    The good news is that invited guests sometimes share their promo code online. Even if you haven’t received a gift brochure yourself, you may be able to find a valid code with a little googling. Much luck!

    Berkshire Hathaway (BRK.B)

    Berkshire Hathaway is Warren Buffett’s company and is his primary investment vehicle in acquiring a variety of companies – approximately 60 companies at the time of this writing. And as a Berkshire Hathaway shareholder, you can enjoy discounts on many of its various holdings.

    In addition, Berkshire Hathaway shareholders can enjoy tons of discounts, giveaways, and special purchases at the annual shareholders’ meeting in Omaha each year. Some popular discounts include Sees Candy, Nebraska Furniture Mart furniture, and special items that can only be purchased at the convention.

    Carnival Cruise Lines (CCL)

    Carnival Cruise Lines maintains shareholder perks and awards for all of its subsidiaries. Shareholders can receive on-board credit per stateroom depending on how long they sail.

    For example, you can receive the following on-board credit for 2021:

    • Onboard credit of $ 250 per stateroom when traveling for 14 days or more.
    • Onboard credit of $ 100 per stateroom when traveling 7-13 days.
    • Onboard credit of $ 50 per stateroom when traveling 6 days or less

    The benefit is valid for journeys through July 31, 2022 and is available to shareholders who hold at least 100 shares of Carnival Corporation or Carnival plc.

    Find out more about these shareholder benefits here.

    Churchill Downs (CHDN)

    Unfortunately, this program was discontinued on March 1, 2017.

    Ford (F)

    Ford has always been known for rewarding its shareholders with a discount, but if you search their website you won’t find anything. So I reached out to their Investors Relations department and they said this.

    As a special “thank you” to the shareholders of Ford Motor Company, the Investor Relations department offers the opportunity to take part in the “Friends & Neighbors” special price privilege (also known as the X-Plan). To qualify, you must:

    1. Must be a current shareholder in the common stock of Ford Motor Company (Ticker: F).
    2. Must own at least one hundred (100) common shares of Ford Motor Company (Ticker: F).
    3. You must have held the minimum number of common shares in Ford Motor Company in the past 6 months or more.

    If you meet all of the above criteria, please feel free to contact Investor Relations by phone: 1-800-555-5259; or email for more information on vehicle discounts available to shareholders. You can also read more here.

    Intercontinental Hotels Group (IHG)

    The Intercontinental Hotels Group offers shareholders discounts at their hotels when they book through a private website. For more information, please contact the Company Secretariat at

    Note that you must hold your shares in certified form in your sole name with the company’s registrar.

    Intercontinental Hotels includes the brands: Intercontinental, Crowne Plaza, Holiday Inn, Staybridge Suites, Candlewood Suites and Hotel Indigo.

    International Business Machines (IBM)

    IBM used to offer shareholder discounts on its online Lenovo store. Unfortunately this program is no longer available.

    Kimberly-Clark (KMB)

    Kimberly-Clark previously offered gift boxes to shareholders that were similar to 3M’s investor gift boxes. However, it appears that this benefit is no longer available. KC still sells gift boxes here, but eligibility to purchase is not restricted to shareholders.

    Norwegian Cruise Lines (NCL)

    Norwegian Cruise Lines offers similar benefits to the other cruise lines when it comes to rewarding their shareholders.

    Norwegian Cruise Lines offers the following onboard credit:

    • Onboard credit of $ 250 per stateroom for trips of 15 days or more.
    • Onboard credit of $ 100 per stateroom when traveling 7-14 days.
    • Onboard credit of $ 50 per stateroom for travel of 6 days or less.

    Norwegian owns the following brands to which this can be applied: Norwegian Cruise Lines, Oceania Cruises, and Regent Seven Seas Cruises.

    Find out more about the shareholder benefits here.

    Royal Caribbean Cruise Lines (RCL)

    Royal Caribbean Cruise Lines offers similar benefits as the other cruise lines. For 2021 you can receive the following on-board credit:

    • Onboard credit of $ 250 per stateroom for trips of 14 nights or more
    • Onboard credit of $ 100 per stateroom for 6 to 13 night trips
    • Onboard credit of $ 50 per stateroom for trips of 5 nights or less
    • Valid on all eligible Royal Caribbean International or Celebrity Cruises voyages.

    These discounts apply when traveling on Royal Caribbean International or Celebrity Cruises. Charter or Galapagos crossings are excluded. Find out more about these benefits here.

    Royal Caribbean owns the following brands: Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises.

    Walt Disney Company (DIS)

    Disney used to offer its shareholders discounts on amusement park tickets, resort bookings, and more. But these actions were discontinued.

    Disney allows shareholders to order collectable share certificates. But the company no longer offers tangible advantages for investors.

    Willamette Valley Vineyards (WVVI)

    Willamette Valley Vineyards is a small publicly traded company that owns several Oregon vineyards. It offers several perks (really geared towards wine lovers) to shareholders, including:

    • 25% discount on wine purchases
    • Monthly free wine tastings
    • Invitations to experiences for owners only

    WVVI also offers an excellent stock purchase program. The current share price is $ 8.00, but the company is offering shares at a discount.

    From the website: You can buy shares at $ 5.15 per share that offer 4.27% annual dividend or 15% more value winery if your application and subscription agreement is received by or with by December 31, 2021 postmarked and accepted.

    Find out more about these shareholder benefits here.

    Final thoughts

    In recent years, several companies have stopped offering perks and rewards to their shareholders. And that’s a direct result of how investment habits have changed.

    On the one hand, passive investing in funds (mutual funds and ETFs) has grown massively. As a result, it has become less common for long-term investors to own individual stocks. Yes more Dealers buy and sell stocks than ever before. But these individuals often don’t worry in the slightest about the fundamentals of the companies they trade and have no intention of remaining investors for the long term.

    The reality is that the vast majority of a company’s shareholders today are either short-term traders or long-term investors who are invested through a basket of securities. And many mutual fund and ETF investors aren’t even aware of all of the underlying stocks the fund is investing in.

    After all, the advent of fractional stocks means it is now possible to own tiny percentages of a company’s stock. While you definitely have to be a real believer to buy a full share of Amazon (since AMZN is currently trading for over $ 3,500), you can potentially invest as little as $ 1 to $ 5 in the company by fractions. With all of these changes, many companies feel that the offer of shareholder perks is simply obsolete.

    However, some shareholder incentive programs remain in place. So, if you believe in any of the companies listed above so much that you are ready to buy and hold individual shares of their stock, take advantage of these extra perks while they’re still here!


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