I recently had a chat with Belinda Rosenblum about the relationship between marketing, sales training, and cash in your company.
How Belinda started out in personal finance
Belinda started out in the personal finance arena with a TV show and radio show that kicked off on Federal Rescue Day in 2008. She had been on the news at 5 a.m. in Boston for nearly 12 years. “What I found out was that I got to the point where I was really sick of telling people to make more money. I wonder, okay, if that’s what you want to achieve in your life, then how can we make more money? “
She decided to move towards entrepreneurship as it would give her control over the amount of money Belinda would make. She found that she could easily talk to other entrepreneurs about her unlimited potential for making money. One of their clients, a video producer, went from $ 190,000 to $ 2.2 million on Belinda’s program in three years.
Find your calling to personal finance
There are so many business coaches out there who can teach you how to make more money on what is required. We need help figuring out how to sell better, especially as women. The part that customers get stuck on is managing and keeping more of the money they make.
“I just felt like helping women entrepreneurs, especially those with online businesses, was so important. I could easily scale and help raise interest rates and make more profit to help you take control of cash flow. “
So many women get this job done with a lot of frustration and almost feel trapped in this business that they created for freedom. However, they don’t pay off themselves and feel upset about their business.
The messy center of business
Belinda says, “Acknowledging that there is this messy center and then saying what’s going to help me get out of it? What will help me fill this business volume, this business profit bucket? ”Although Belinda didn’t make a profit last year, she admits she was in the uncomfortable, chaotic middle phase.
Improve the mental clarity of the way you think
Cash confusion where it just feels like you’re rethinking your plan. This phase feels very disorganized and reactionary. To calm the chaos, you can focus on your mental clarity in three key areas: emotional clarity, tactical clarity, and strategic clarity.
Update your beliefs and money history and start changing your identity to become your business owner. Now you can learn tactics like a monetary system that tracks income expenditure. Upleveling requires a strategic side, especially when it comes to generating consistent income every month.
Revolutionize the way you look at your business and how you raise money for your business. And that works for everything. You know, coaches are a great example, but I mean, I remember practicing my massage therapy.
Take a step back and look at your business and ask yourself, “How can you work three or six months together to get a result?” Now people are buying the result and the results. You are not forced to make bank balance decisions and bank related stress based on when or not you have money in your bank.
Paying yourself shouldn’t be an afterthought
Belinda firmly believes that you pay yourself first: “I don’t want you to pay yourself to be an afterthought. I want you to reverse engineer your paycheck using what I call top-down and bottom-up. “On the one hand, we have to think about how much we want to pay ourselves and, on the other hand, how much we have to save for taxes.
Make sure you have a tax advisor who puts money aside each month to cover your taxes at the end of the year. The key is that you want income. Money in the door and less spending, that is money from your business that equals bookkeeping, profit. Then we distribute this profit to different locations.
Belinda wants your business to have consistent income, so pay yourself, your business expenses, and monthly income taxes. This is the point to start promotions with your reserve income. Fund your additional investments knowing that you are covered by the basic income and yourself.
Remove the mindset that money is bad
“Money is not inherently bad. We do it badly. We equate money with negative things. But money is actually a tool that helps us finance the things we want. ”The more money we bring in, the more people we can help.
They pay us for what they value. The more people pay you, the more value they get. When you create more value, you create in the world.
If after a month or two you are not feeling well, look ahead and ask yourself, “What should I do to do better? How can I create a vision? How can I create a sales and profit plan to correct the situation? ‘
Access Loans to Grow Your Business
Using debt as a business owner is important, especially as you are trying to jump to the next phase where sometimes the only capital you have access to is credit. Getting into debt isn’t bad as long as you have a game plan to create more wealth with your debt.
Return on investment is the key to consciously going into debt. I think the biggest challenge is when we’re not close enough to our numbers and we don’t purposely cash out our business credit cards every month. This is where I think it can get us into trouble where your debt is slowly growing. Make sure you have an accountant or bookkeeper who understands your business and can set it up for you. That way you know where your money is going.
Conversion of an employee mentality into a CEO mentality
Put less pressure on every purchase and decision because we never know how it will end. One of the most important changes we need is to move from the employee mindset to the CEO mindset. With less pressure, we will realize that this is all an experiment and we will have to get used to uncertainty and risk.
It’s like a big mind fuck that just keeps getting better. It gets you into a loop for not depositing money into your account every Friday anymore. Now you have to ask for every dollar, you have a lot more pressure to make money and no one is preparing you for it.
We want to normalize money so we don’t have to add all these meanings and feel awful on the subject. Think of money as a tool to make more money. That way, you can get more out of it.
Everything becomes easier because you can pay by yourself, put money aside for taxes and feel safe with what is going on in your business and remove yourself from this emotional roller coaster ride.