Ecommerce Coupon Marketing Strategies: Give Discounts, Get Much More
People always find a way to get a discount on products. There are many websites that offer digital coupons. These coupons come in very handy for people shopping online. When you see the coupon marketing strategy from a merchant’s perspective, you know that this strategy is very helpful to them.
The coupon marketing strategy drives these retailers’ sales and helps them increase customer value by offering coupons to customers. The operations of this marketing strategy apply regularly. Retailers like Wadav regularly add and update coupons and discounts, which increases their sales conversion rate.
Online shopping lovers know how to take advantage of deals, other offers, and discounts on cashback to maximize savings and use coupons. For retailers, this can result in less profitable sales.
However, with increasing demand from online shoppers, marketers are increasing the spread of digital coupons through their mobile devices.
What are digital coupons?
Basically, digital coupons are the discounts and promotions that retailers or those involved in affiliate marketing offer customers to increase their sales and provide good customer value. With these coupons, customers become satisfied after making a purchase.
The purpose of digital coupons is often to entice consumers to purchase on the retailer’s website through a special discount. The purpose of digital coupons is also to provide free shipping.
Physical VS Digital Coupons
Although the goal of physical and digital coupons is essentially the same. There are few differences between the physical coupon and the digital version.
Physical coupons are especially expensive to include in your marketing strategy. Physical coupons have printing, registration and distribution costs. On the other hand, when we see digital coupons, they can be sent via SMS, email and automatically generated communications.
Sending digital coupons is very easy. The downside, however, is that it can get lost in the bulk of emails.
Digital coupons are going nowhere
Digital coupons are a growing trend and don’t seem to see any slowdown in the future. In fact, people are using coupons more during the pandemic as their buying habits are shifting from physical to online. According to a report, 90% of consumers use coupons both physically and by visiting a digital platform.
The redemption of digital coupons is expected to cross the $ 90 billion mark by 2022
According to a report, digital coupon redemption will rise to $ 91 billion by 2022. The same research shows the redemption was up to $ 47 billion in 2017. A big change can be observed compared to the past.
Coupons are the driver for changed buying behavior
According to a study investigating consumer buying behavior, up to 83% of shoppers cited coupons as a driver of changes in buying behavior. In fact, it is obvious that if you see a discount offer, you will definitely take it. You are not paying the full amount for a product by leaving coupons.
Influence of emails in coupon marketing
Unsurprisingly, email has become a very effective means of delivering certain content on time. Marketing plans that include a basic level of personalization, such as: B. Content or product recommendations based on previous browsing or purchase history usually perform much better than traditional news.
Linking a coupon to such an offer can significantly increase its effectiveness if the combination of recipient, offer, time and product is right.
3 disadvantages of coupons
01. Low perceived value
Coupons, especially if they are misused by retailers to increase volume permanently, reduce the price of a brand and a product. Coupons are often associated with nearby items, discounters, end-of-life products, and a tactic that easily advertises a failed product.
While there is no intention of reducing the retailer’s suggested price, the somewhat negative connotation associated with discounting a product or service that was intended to initiate the price will decrease the value and the consumer expects lower prices.
02. Less profitable sales
When using coupons in regular marketing, there is a risk of sales delays. This is especially true for repeat users. Rest assured that you are adding coupons and discounts for special items that require additional advertising, not those that are already being sold for an acceptable market value.
The risk here is in your lower region. Coupons are marketing costs, regardless of whether you want to acquire new customers or maintain existing customers with additional costs. This is not a better and stable strategy. In addition, customers will get your products at high prices compared to the competitive prices, and provide a great product and shopping experience overall.
03. Higher abandoned shopping carts
Are you used to selecting an item in your shopping cart in an online shop only to get distracted and abandon your purchase? There are many merchants out there who regularly bring customers in without knowing it. They do this by only including prominent coupons or discount code areas in the checkout experience.
Those shoppers who had every reason to buy with no added impetus have now found the motivation to search the internet for a coupon, as truck returns are expanded in case they can’t find one.
Strategy for coupons and increasing e-commerce sales
Used wisely, coupon marketing can significantly increase sales by allocating only a small amount of dollars. A price, but with a great return. Here are some of the greatest benefits of incorporating coupon campaigns into your marketing efforts.
01. Eliminate bad sales
Some items are not sold side by side. The best way to get rid of these items? Offer a quick discount so you can at least break. Sometimes a discount of less than 10% helps to fly items off the digital plane.
However, be aware of your gross profit. Couponing is not just about owning cash. This is also a way to increase the number of coupons over time. You can get a 15% discount on work, as well as a 25% discount that you wanted to offer earlier.
02. Build your email list
Data is very valuable, especially when it comes to data from potential users. Many ecommerce stores offer small discounts when you sign up for their email list. You can too, and instantly create an email list of 1000+ people with just a 10% discount! Despite the many discounts offered online, 10% is a valuable incentive.
03. Incentives for customers to spend more
Adding a spending limit is a great way to advertise average order values and use automated coupons during promotional periods. For example, it’s not difficult to add messages like “You only get 20% off and 20% off your entire order”.
This gives users a reason to make more purchases from your website and increases their chances of getting more orders. Using auto-applied coupons or discounts is a great reward for your buyers.
04. Measure channel effectiveness
Coupons can also be used as a channel tester. If you put a 10% code on social media in an email campaign, you can see which path does the best. It is anything but a logical test, but in the long run it gives you direct information about the channel in which your customers respond best to such offers.
Coupons are definitely an attractive way to increase volume and sales. Adding them to your marketing mix can make your customers’ file faster and temporarily increase your conversion rate. While there is no real alternative to quality products and reasonable prices, coupons support these efforts when competition intensifies or when consumer expectations are met.
Plan well and budget accordingly, as overcoming couponing can be a very costly and volatile strategy that many companies cannot afford. Coupons not only increase your brand value, but smart coupon strategies and quality products also make for a much better experience.