How Doctors Can Make a difference by building an online brand

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    How Doctors Can Make a difference by building an online brand

    Dr. Sanjay Juneja is a triple certified hematologist and medical oncologist and Chief Medical Officer of the Cancer Channel on the online health and wellness platform Doctorpedia. Better known online as “TheOncDoc”, he boasts as a social media educator and medical influencer with over 500,000 followers. He is also a regular guest on television news channels and podcasts, and has partnered with several cancer organizations to support awareness-raising initiatives.

    During his tenure at Louisiana State University (LSU) medical school, Dr. Juneja has a strong appreciation for the pivotal role education plays in assisting patients with medical challenges, including cancer, by providing them with a solid understanding of their diagnosis and treatment.

    After completing further training in internal medicine at the LSU’s Health Sciences Center, Dr. Juneja Chief Fellow in Hematology / Oncology at the Feist-Weiller Cancer Center in Shreveport, LA. In 2019, he returned to his hometown of Baton Rouge to work at the Hematology / Oncology Clinic, a division of the American Oncology Network. He is certified by the American Board of Internal Medicine for internal medicine, hematology, and medical oncology.

    Well let’s goOkay what we discussed in this episode:

    • Power of social media
    • How he used TikTok to educate
    • What is a Chief Medical Officer?
    • Is there an advantage to building a brand online?
    • What are people doing to get started in Doctorpedia?

    Here’s a breakdown of how this episode played out …

    [5:06]

    So I realized that any medical professional, or any person in general, always wants to sacrifice things when they can do more. If the tradeoff is that it will benefit many people, why should you not sacrifice anything in your life to help people as a whole?

    [15:08]

    Find out if you need to make adjustments over time based on the cash flow you get from the business and the updates you get.

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