What is evergreen content?
Evergreen content is timeless or not out of date. This means that it will always be relevant to your audience regardless of new trends in the world.
When it comes to evergreen content, there is no set amount of time in which it is relevant. As long as your blog post can link and gain traffic long after you hit the publish button, it will be considered evergreen.
However, it’s not just about the content you write, it’s also about the specific topics you want to write about.
This means that you need to take the time to figure out what topics users are looking for and then use that topic to write your blog content.
An important example of an evergreen content topic would be “How to Lose Weight”. This is something that people are looking for online all the time.
While weight loss trends can change, this is an evergreen content topic that will always be relevant.
Now your evergreen content for this topic could include your weight loss method. The content would be specific to YOU and YOUR experiences while the topic is more universal.
Note, however, that it is evergreen, which means that it is always relevant.
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Why is evergreen content important?
When you have evergreen content, you don’t have to create as much content for your blog as you won’t be writing about trending topics or things that happen in the news.
This means you can continue to get blog traffic organically as people find your content on search engines.
For example, 7 years ago I wrote a blog post on my Frugal Fanatic blog that still has traffic today because it’s about baby showers.
People are always looking for baby shower information so that I can get lots of organic traffic on these posts. Also, I took the time to look up some keywords that I knew would be searched online.
If you’re writing evergreen content, you’re playing the long game for your blog. It lays the foundation for future traffic and growth.