Do you dream of having your own business? If so, you are not alone. Many people would like to run their own business and leave the everyday life of a boring cul-de-sac behind.
While there are many types of businesses that you could start, you should definitely consider ecommerce.
Ecommerce sales have grown exponentially over the past few years and are expected to continue. In fact, e-commerce sales are forecast to grow from $ 2.3 trillion in 2017 to $ 4.5 trillion in 2021.
Who wouldn’t want a piece of this cake?
So, when you’re ready to step into the world of ecommerce to start your own business, Shopify can help.
What is Shopify?
Shopify is an e-commerce platform that enables people to start their own business from home and sell products over the internet. It’s been around since 2006 and can help you make money with less effort.
If you choose Shopify, they’ll help you with everything you need to get started in your own business.
They have a resource list of videos, guides, podcasts, and many other types of instructions to help you make money through a virtually automated process.
What it costs
Shopify offers a 14-day free trial. After that, you’ll need to upgrade to a paid plan.
There are three plans to choose from:
- Understanding Shopify
- Advanced Shopify
Understanding Shopify costs $ 29 per month. There are also transaction fees for credit cards. On the basic plan, online credit card fees are 2.9% + $ 0.30 for each transaction. There may also be personal credit card fees and fees for other forms of payment.
The next bigger plan, just called Shopify, is $ 79 per month. However, credit card fees are reduced to 2.6% + $ 0.30 USD for each online transaction.
Advanced Shopify, the largest plan, is $ 299 per month. Credit card fees are reduced to 2.4% + $ 0.30 USD for each online transaction.
The larger and more expensive plans also have some additional features that can help your business continue to grow and make more profit.
If you’re not sure which level to sign up for, you can start with the free trial first and upgrade later as your business needs change.
Decide what to sell
Before you sign up, you need to determine what you want to sell, unless you have already figured out that part. If you’re not sure what to sell, don’t make a hasty decision.
First, do a market research. Take some time to figure out what products you want your business to run. A quick judgment can cause your business to fail, so be confident in this choice.
If you’re still not sure what to sell, Shopify can help with that too. Right on the home page you will find a link that will help you find products to sell in your store.
Once you know what you’re going to sell, it’s time to set up a shop. Sign in to Shopify.com to set up your online store.
Shopify has many features that you can choose to make your store unique to your business.
Some other features include the ability to set up a shopping cart on your website, manage credit card transactions, and decide on shipping fees. Another great thing is that you can do everything in multiple languages, which makes international sales a lot easier.
You don’t have to work up a sweat when it comes to sales tax. They are calculated automatically to ensure speed and accuracy.
Monitoring of customers’ shopping habits can also be done through Shopify. This includes the ability to send email reminders if customers don’t complete their shopping cart. You can use this feature to increase your sales and profits.
Shopify’s tools allow you to add photos and descriptions to your products. This makes it easier to make sales and have more money in your pocket.
It is possible to add a mobile responsive element to your website so that your customers can easily shop with their smartphone if they so wish. This feature will likely increase the number of traffic to your website as well as increase sales.
Human resource management for larger companies
If you have employees in your company, they can use Shopify too. Shopify allows you to set different authorization levels for each employee so that they can only access the things that are needed for their work.
In this way, you can manage your shop, whether online or physical, and your employees as effectively as possible.
SEO and Marketing
Without SEO or search engine optimization, your website has a much lower chance of being successful and generating income for you. Shopify knows this and is committed to helping you improve SEO.
Shopify supports a lot of SEO features like keyword selection, meta tags, and more. They also provide you with a sitemap to make it easier for Google to crawl your website.
Other marketing benefits of Shopify include the ability to offer discount codes and coupons, gift cards, and email marketing through partnership with MailChimp.
Shopify also integrates with major social media platforms for increased visibility. When a customer is on Facebook, they can even purchase products without leaving Facebook to complete the purchase.
There are many other features that you can use that will help you manage your online store successfully and make a profit as well. The great thing is that you can choose which ones to use.
Lots of templates to choose from
You can fully customize your website so that your shop is set up the way you want it to be. By choosing from many different themes, the look and feel of your website can be unique. You can even add your own logo.
Shopify can help you organize your website in an easy-to-read and organized way. You have more than 100 templates to choose from.
Some of the templates are free and some are paid. However, it can be worth investing a few hundred dollars on a professional looking website.
The first time you start your store with Shopify, you can create a very simple website with just a few products and pages. Then you can easily add your website later as you increase the number of products you offer.
Drop shipping integration
Earning money with Shopify can easily be done via drop shipping. The beauty of dropshipping is that you don’t have to keep inventory of the products you sell.
Instead, when a customer buys a product from your store, go to your wholesaler to purchase the product they want.
After purchase, the item will be delivered directly to your customer. The difference between your costs and what you charge the customer is your profit.
Another Shopify perk you can take advantage of is integrations like Amazon.
Because Amazon is so widespread, the integration increases visibility.
The integration also saves time and helps you better manage your retail business. For example, you can sync your inventory so you always know what you have on hand. You can also create and report on offers right in Shopify.
eBay and Shopify have also teamed up to give you another way to sell your products and make money. Similar to Amazon, you can sync with your Shopify store to keep inventory and other information accurate and up-to-date.
Using eBay’s mobile app allows consumers to buy your products as they are more accessible. You can also generate sales reports and monitor shipping costs.
Order fulfillment is also easier with eBay, and you can set prices specifically for these listings separately from those on Shopify. Messaging customers can be done through eBay’s communication system.
POS systems for personal sales
Let’s say you run a brick and mortar retail business along with your website. With the Shopify POS or Point of Sale, you can get cash for sales in person, right on your phone. In addition, you do not need to use PayPal or any other service provider to process transactions.
You have a new Chip & Swipe Reader that is easy to use for your business, whether you are in a store, festival or craft exhibition.
As the name suggests, the reader accepts cards with a chip as well as cards with a magnetic strip on the back of the card.
It accepts all three major credit cards and comes with a charger and USB cable so you can easily take it with you to shows and events. The great thing about this reader is that it is free.
But they also have a card reader that accepts contactless cards as well as chip and swipe cards. This reader costs $ 89 but is an affordable way for you to complete credit card transactions.
The POS system through Shopify also allows you to apply discounts and process refunds with ease from anywhere.
Does your customer need a receipt? With Shopify, that’s not a problem. You can text or email them directly so they don’t lose a sheet of paper.
Consider starting a blog that fits your website
If you want to reach more customers, create a blog about Shopify. You can advertise new products and include images and features. Additionally, blog posts can help drive more traffic to your products as they are easier to share on social media.
Shopify security features
Shopify does the security upgrades so you don’t have to.
That means you can sit back and relax when you get hacked. They are level 1 PCI compliant and use levels of encryption that rival major banks.
As for data protection, they do this daily so you can focus on building your business and increasing your bottom line.
Shopify’s support is never far away as they are available 24/7, every day of the week. You can contact them via email, phone, or live chat.
If you have any questions or have a technical problem, this is a great customer support tool that you have available. This limits the length of time that problems occur before they are resolved.
Anyone with a business, whether retail in-store or online, can use Shopify.
What if you already have a business? You can add Shopify to your existing sales structure to improve and simplify your services.
Do you have a customer database? Add it to Shopify so customers can sign up and make purchasing easy. They will appreciate having some control over their information and being able to update it if necessary.
When you have thousands of customers, Shopify will stop charging you for bandwidth. It’s unlimited, so you only pay the monthly fee.
Sign up today and automate your store to start making money with Shopify.