How to reuse content

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# 4 – design an infographic – Take out some of the main points of your content and create an infographic to promote on your social media channels. This image will help your audience see the bigger picture of your great content.

# 5 – Record an audio version of your post – Your audience may prefer to consume audio content. Record reading the post or going through the key points. You can even headline a snippet of it.

# 6 – Summarize it and share it in your newsletter – This is one of the easiest ways to reuse your content. Take your main source and turn it into an email to send to your subscribers.

# 7 – Create different pin images for Pinterest – Test different pin pictures to get more traffic to your content.

This list can go on and on:

  • Pull a quote from your blog post and create multiple tweets from it

  • Rewrite (and update) to make a guest post

  • Turn a lengthy blog post into a series of emails

  • Use your blog post as a script for a podcast

There are so many different ways in which you can reuse your content. Get creative and do what you think will be most effective for your audience.

How to reuse old content

You don’t even have to create new content.

Go into your archives that you’ve already created and find ways to reuse them.

Consider updating old content to be more relevant, then reuse all of the examples above.

You can literally have some piece of content that you created a year ago and turn it into 10-15 new pieces that you can use to promote your business.

Also, there is a chance that your audience will be filled with so many new people who may not have seen the old content you created.

Have I already sold you why you should reuse your content?

Hopefully!

I now spend a lot less time creating new content and more time promoting and reusing it.

Comment below and share how you reuse content in your company.



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