How to start an eyelash business


    When it comes to sideline jobs, you want to choose something in-demand and be part of a growing industry. That is why eyelashes are a perfect choice.

    According to a study by Grand View Research, the false eyelash industry is projected to grow to $ 1.6 billion by 2025. That’s more than four times the $ 270 million spent in the industry in 2018.

    In other words, the false eyelash industry is hot and now is the time to jump in. With a little practice, you can start your own strip lash business from home quickly and easily.

    Start a false eyelash business from home

    One of the first things you might want to do before starting an eyelash business is learning the terminology. The terminology will help you decide what type of eyelashes to sell.

    What are mink eyelashes?

    According to the Minkklashes website, “Mink eyelashes are handcrafted from real mink fur; they have a natural quality that you cannot get from synthetic eyelashes. Real mink eyelashes come from mink, usually either the Siberian mink or the Chinese mink. The hair is reached when the mink falls out. “

    While mink eyelashes are some of the best on the market, there is an animal cruelty issue to consider. As PETA Australia points out, it never guarantees that mink eyelashes are labeled “cruel free”.

    If animal rights are important to you, mink eyelashes may not be the type you want to sell.

    What are artificial mink eyelashes?

    To avoid cruelty to animals, some people sell fake mink eyelashes.

    “[Faux mink lashes] are usually made from either polysynthetic fibers or silk fibers designed to mimic strands of mink. There are some brands that have styles that look pretty natural, but in general, faux mink still has a “fake” look that requires some mascara to blend the lashes and eyeliner to hide the band, “writes Blogger Nu Bounsom.

    What are synthetic eyelashes?

    According to Le Salon, synthetic eyelashes are the most popular and affordable option for people looking for false eyelashes.

    “While these look the least natural because they’re completely synthetic, that doesn’t mean they look wrong. Ultimately, it depends on how much volume and curl you want – you can easily book half a set of synthetic eyelash extensions that just make your eyes light up a little, ”writes Le Salon.


    Types of eyelashes for false eyelash business

    You can attach eyelashes in a number of ways. Most eyelashes use glue, but some use magnets.

    What are strip lashes?

    “Strip eyelashes are prefabricated eyelash bands that are attached with a removable adhesive. These are worn on a special occasion or during the day, but must not be slept in. Strip lashes are an enhancement that can be applied every day, but must also be removed every day, ”writes Skin Renew Day Spa.

    What are cluster lashes?

    Similar to strip eyelashes, cluster eyelashes are attached with glue.

    “Cluster eyelashes are small sections of an eyelash strip or group of eyelashes that are glued together to form a cluster with a thick base. These can give you a more natural look compared to strip eyelashes, but are still very heavy on the eyes. These should not be worn for more than a day and should not be slept in, ”writes Skin Renew Day Spa.

    What are magnetic eyelashes?

    Some people are allergic to the glue used in strip eyelashes, so they opt for magnetic eyelashes.

    “Magnetic eyelashes, a way to wear false eyelashes without literally any of the anger normally associated with them. Instead of using eyelash glue, which is not only very messy but can also cause allergies, these babies stick to your eyelashes with magnets. Think of it as all the glamor without the goop, ”writes Teen Vogue.

    Magnetic eyelashes clamp your natural eyelashes with magnetic strips between two artificial eyelashes.

    What are eyelash extensions?

    Make sure you understand that false eyelashes are not the same as eyelash extensions. Eyelash extensions require a much more intense process. Someone with experience in eyelash extensions should apply eyelash extensions.

    “Eyelash extensions are semi-permanent synthetic mink or silk fibers that are applied strand by strand to your natural lashes,” Clementina Richardson, founder of Envious Lashes in New York City, told Harper’s Bazaar. “The extensions are carefully applied individually with a specially formulated, semi-permanent adhesive that does not irritate or damage the natural lashes.”

    In other words, eyelash extensions attach directly to your eyelashes, not the skin that surrounds your eyelashes.

    State requirements for the eyelash business

    If you sell eyelash extensions, the licensing requirements are different than if you sell strip eyelashes.

    “Lashing is still a relatively young industry, so different states and countries have different requirements. Some states require you to have a cosmetic or esthetician license to perform eyelash extensions. Some not. Some automatically grant you a license based on the years you’ve been practicing. There is no hard and fast rule: it all depends on the state in which you live, ”writes Her Lash Community.

    If you’re selling strip eyelashes, the rules are less strict. No cosmetics or cosmetics license is required to sell the eyelashes, whatever the application.

    Sell ​​eyelashes online

    If you just want to sell eyelashes without applying them, you may need other licenses too, such as: B. a business license or a seller’s license.

    I’ll explain in this post here if you need a business license to sell online.

    Start an eyelash business from home

    Now that you know what licenses you need, it’s time to start building your business.

    You can choose to buy lashes from wholesalers and then resell them, or you can make your own lashes and sell an original line of products.

    Wholesale eyelashes

    There are a few things to keep in mind when choosing to do wholesale business. Emeda Eyelash says you want to pay special attention to the following:

    • The shine of the striped eyelashes. If they are shiny and smooth, then they are of high quality.
    • The hardness of strip eyelashes. Too hard, it’s not comfortable and doesn’t look natural. Too soft and it doesn’t roll well.
    • The curvature of the strip eyelashes. You are looking for a natural curve.
    • The band of strip eyelashes. You are looking for a quality band.

    Every time you consider a new wholesaler, buy a sample first. Then you can examine the product yourself and measure the delivery time without major capital expenditure.

    How to do strip eyelashes

    If you are really ambitious, you can make your own striped eyelashes.

    Eyelash business supplies

    Before you begin, you’ll need some supplies, including:

    • Eyelashes;
    • Practice eyelashes;
    • Tweezers;
    • Adhesive rings;
    • Mascara brush;
    • Microtab;
    • Marble tile;
    • Eyelash sealer;
    • Adhesive aid (primer);

    Shaeestheticsss by Fiercemf has a YouTube channel that talks about the materials you will need to make your own eyelashes. She suggests going to Home Depot to get your marble tile because it’s a lot cheaper there. She also says most of the other items you can get on Amazon.

    You may also want a bottle of hand sanitizer to make sure the lashes you are creating are aseptic.

    How to create strip eyelashes

    Creating strip eyelashes to sell is not like whipping a person. There is more forbearance.

    Even so, some of the techniques are similar.

    The aforementioned Shaeestheticsss from Fiercemf has a YouTube video that explains how to create lash lines here. She also has other videos for different types of strip eyelashes.

    Where can I sell strip eyelashes?

    Whether you are making your own eyelashes or selling them wholesale, you need to figure out where to sell them.

    You can check out local beauty stores, nail salons, etc.

    You can also create your own website and sell your products using Facebook and Instagram ads to advertise.

    If you want something less labor intensive, an online marketplace like Etsy might be your best option.

    I like Etsy because it does the job for you. All you have to do is make a quality list.

    I’ve made several posts on listing items on Etsy, including How to Sell on Etsy and 20+ Etsy Online Courses on Traffic, Marketing, and Selling Tips.


    If you are passionate about fashion then selling eyelashes could be a great sideline for you. Whether you are the creative type who wants to make your own or the resourceful type with an eye for what looks good, there is a place for you.

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