Marketing for Small Business – On a Budget


Reading time: 4th min

Everyone knows that digital marketing is a huge channel and a direct and effective way to reach your company’s target audience. However, unlike corporations and tech giants, most small local businesses have small marketing budgets. They have traditionally relied on word of mouth.

While word of mouth is still effective in taking your business to the next level, it can often be necessary to take advantage of the digital age of marketing.

This article explains how you can use digital marketing to drive highly engaged traffic to your company’s website, social media accounts, and get people to call your company.


Right now, Linkedin is often seen as the best social media platform when it comes to “organic reach” – visibility of your posts and updates without having to pay for advertising.

Linkedin is trying to increase its market share and therefore wants to get more people to use the platform as often as possible. Thanks to this pursuit of market share, you can use Linkedin as a highly effective marketing tool without spending any money.

You can harness the organic power of LinkedIn by using both a personal and business profile. Set up both and create relevant, informative, and entertaining posts that will interest your target audience.

In general, posting links doesn’t work on any social media platform. Facebook, Linkedin, and Twitter know they need to keep users on their websites and apps in order to make money. Therefore, a link that could remove someone from their platform is only visible to a limited extent.

Instead of posting links to your blog content, reformat the content instead. Upload videos directly to Linkedin and reformat them as well. Turn them into 30 second clips, GIFs, quotes and memes. These will tend to perform better than links to external websites in terms of engagement.

Gary Vees $ 1.80 Technique

This technique works on most social media platforms. On Instagram, go to the explorer (search bar), search for your city, select locations and add a relevant comment to the people tagged in your region.

The example Gary uses in this video on YouTube is that someone mowing a picture of him mowing the surrounding lawn at his liquor store left a comment like, “Great lawn, you want a beer after that !? “

Gary recommends using this technique over 90 posts a day to “massively build your audience.”

Gary also says this technique can work on Linkedin too. You don’t necessarily have to search by location, search by topic, and leave a meaningful, well-thought-out comment every time.

This does not cost anything, but it is very time-consuming. However, you can try it for two weeks and then check its effectiveness. Make a note of your followers, connections, and average engagement for a post on a particular social media platform, and measure this again two weeks later.

Build your personal brand

While technically not digital in many ways, speaking at events and conferences can be a great way to build your personal brand and business.

For example, if you’re a personal trainer, there are many options and great interests in wellness and nutrition. You could start with a lecture or seminar at a small event and then build a reputation for speaking and presenting from there.

Another way to build your personal brand is to create presentations and turn them into videos that you upload to YouTube. These videos can also be uploaded to the Facebook and Linkedin platforms. Using a tool like QuickTime to record your screen, you can create video by talking over a PowerPoint presentation on a specific topic.

Using PowerPoint is a great option when you don’t have an office and a whiteboard to film your presentation on. Upload your PowerPoint file to Slideshare and add some links to your website in the notes or slides yourself.

Go to the old school

Using print media can work well if you are looking for local customers. If you want to stand out from the competition, use printed materials to stand out from the crowd.

For example, if you’re looking to start your graphic design agency, you could create flyers or business cards and display them around a local business park or industrial area. If you want to go a step further, you can use a “Trojan horse” -style technique. You can create a design for a paper bag or packaging and add a small gift to that packaging. Add a note to the gift that says, “If you like the packaging, please hire my agency (insert name) the next time you need a graphic designer.”

You can tailor any gift by doing research on what a business owner in a particular niche would want. Maybe it’s a coupon for Google Ads, a calendar with important days and events that you can use to plan social media campaigns, a coffee or an herbal tea! Perhaps you could add a note to the herbal tea – “Relax and let’s cater to your graphic design needs.”

Many entrepreneurs enjoy talking on the phone or face to face. With that in mind, be sure to add your website and email addresses to marketing collateral. Adding your phone number is also a good idea. If you don’t have a receptionist, consider an answering machine like Moneypenny or Yourcallnz. Marketing materials should also include signals of trust and social evidence, such as: B. Trustpilot review results and relevant certifications or awards.

Printing materials and gifts can be quite expensive to use. However, getting your attention when you have specific companies in mind can certainly help. Conversely, if you are looking for a comprehensive marketing campaign to reach thousands of people, this strategy may not work!

Sign in to GoogleMyBusiness

As a general rule, it is best to log into GoogleMyBusiness and create a company page that will appear in Google Maps.
At the time of writing, Google usually issues a $ 50 coupon once you’ve registered your business with Google. This is a great way for you to try out Google Ads without spending any money. Make sure to watch a YouTube video or two and read some articles on optimizing Google Ads campaigns before you start. You could be wasting that $ 50 in no time!


While marketing can be done on a small budget, it generally requires more time and effort. For example, it’s not easy to create great content for your blog and YouTube channel, use it for social media, and promote it on Reddit forums with the subtlety required. However, it is possible if you have the work ethic – almost anything is possible, especially online!


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