Who will see prices go up?
The March 1, 2022 price increase will affect most of Virgin Media UK’s cable customers – those with broadband, TV or landline phone packages. This includes both those with bundled packages of more than one product and those with only one product, such as broadband.
But vulnerable customers, like those using Virgin Media’s Essential Broadband package for people on universal credit, will not raise their prices.
In addition, Virgin Mobile customers with monthly payment will receive a separate letter or email as part of their “Freestyle” contracts to inform them of price changes that are due to come into effect with their bill in April 2022. These increases only apply to the airtime element (not the handset) of the bills. Virgin Media ‘Oomph’ customers – who have bundled service of Virgin Media’s cellular and cable products – are excluded from the cellular price change.
How much do prices rise?
Virgin Media would not confirm the smallest and largest price hikes cable customers face, but said the average monthly increase will be £ 4.70. The company has not provided a calculation for the increase, but it represents an annual increase of £ 56.40. The price increase last year resulted in an increase in annual bills of £ 54.
For Virgin Mobile customers, the January + 3.9% Retail Price Index (RPI) is used to calculate price increases, but the overall increase will not be known until the Office for National Statistics (ONS) releases inflation numbers in February. Upon confirmation, Virgin said it will write to customers again.
When will customers be contacted?
Starting today (Tuesday, January 4th), Virgin Media will write to cable and cellular customers by letter or email. Virgin has not been able to confirm an anticipated end date for contacting all customers.
If you want to avoid the price increase, you can leave without penalty
Virgin Media has confirmed that ALL customers affected by the price increase will be able to terminate their contract without paying a prepayment penalty. Customers must contact Virgin Media within 30 days of receiving notification of the price increase.
It’s worth noting that Virgin Mobile customers will receive another notification with the exact increase to apply once the RPI is confirmed by the ONS in January. However, this is the first message you can work on in 30 days.
However, there’s no point in staying upset if your current offering is still the cheapest – check out the prices of competing providers with our Broadband Unbundled tool, and be aware that other providers may raise prices from time to time as well.
If you want to stay with Virgin, you can also try using the price increase as an opportunity to haggle if your existing deal runs out. Our Haggle with Virgin guide has complete tips on how you can work your way up to a better deal as a customer, but here are a few …
- Compare the best deal elsewhere so ask for a realistic discount.
- Contact the retention period (sometimes called disconnects) department. They have greatest power to bring costs down as it is their job to hold you.
- Use charm and be kind. Aggression or anger will only back them up.
- Don’t panic if they call your bluff and say they’ll break you up.
- If they don’t bring the price down, see if they can include extras such as: B. a reinforced TV package.