With the rapid development of e-commerce and constant innovation, it is important to keep abreast of the latest trends and technologies in order to improve business and make adjustments Strategies. To be successful, an online seller should revise the regular tools, check for bugs, and make improvements.
Software outsourcing companies like Qarea This can be needed to make smart decisions and take the business to a new level. Even if you outsource software development and rely on professionals, the main issues and trends should be considered be understood. Below is a roundup of the top things to look out for when considering powerful strategies for improving your ecommerce website.
In order to make a purchase, website users should be able to find what they need. It sounds pretty obvious and simple, but in reality it doesn’t always happen. Try to understand your customer, test the website, get feedback and optimize UX / UI.
Website tests need to be done frequently and will help improve the experience based on the feedback received. Better navigation improves the user experience and motivates them to return to the next purchase. It is not always necessary to have a permanent team to make sure the ecommerce website works properly, professionals for specific purposes could be discontinued if there are reasons to outsource.
Today’s online consumers are not accepting an ecommerce website that has pages that are too long Load. According to statisticsEvery fourth user leaves a website that takes more than 4 seconds to load and a one second delay reduces customer satisfaction by 16%. Such numbers make it natural that no matter how much traffic you attract, the website will not make sales without a decent speed.
Plan advertising campaigns
Work on the ecommerce store advertising campaign to increase sales. Analyze data to better understand your customers – how and why they come to you, what they are looking for, what else they need, what trends are in the market. You can use this information to predict user behavior, correct errors, and carefully plan advertising budgets and options. Analyze where the website visitors stay longer, whether it is the product page, blog or customer comments, see what they like and empower them. Understanding the customer’s behavior can help you better understand where to meet the new ones and what tools to use.
Product pictures and description
Product images are of the utmost importance in e-commerce. In an offline store, a customer can see or touch the object. Online a picture is the most powerful tool to evoke an emotion for a purchase. High quality images with zoom, 360-degree rotation and 3D tours promote customer credibility and interest. When placing images on the website, keep the speed factor in mind. They may be amazing, but if they load too slowly the client goes.
When talking about emotion, keep in mind that a manufacturer’s instructions may be too boring to pique interest or even stop reading. Explain the benefits of the product, why it is worth spending the money on, and how it can make life better. Take the opportunity to present the products if someone is already on the website.
Content and website design should be complementary and together form part of a comprehensive e-commerce strategy.
Check out process
Do you remember why you started an ecommerce website? Right to make sales. Simplifying the purchase for the customer is paramount. Numerous check-out obstacles are causing consumers to leave the store. If there are multiple steps to be followed, make sure that clear directions are given. It is preferable to offer different payment methods. Aside from Visa or MasterCard, debit cards, PayPal, and ApplePay bring more e-commerce sales.
Baymard Institute calculates 68.06% of the average documented online shopping cart abandonment rate. The score was based on 44 different types of surveys with statistics on the e-commerce shopping cart abandonment. This may be necessary to ensure that the checkout process is working properly Hire a software outsourcing agency for website testing.
Tracking abandoned cars and fixing the problem is a key to solving the problem. With special software it is possible to send friendly reminder e-mails about the completion of the purchase. In such cases, an additional discount can motivate.
Upselling and cross-selling
After the customer is satisfied with their online purchase, it is worth continuing the communication. The start was very complex, now everyone has to use the sale on the one hand and the more pleasant shopping on the other. A customer should receive information about similar or complementary products that the e-commerce platform offers. Upsells and cross-sells can often be improved without any changes to the software. If some changes need to be made to the software, Could outsource development be considered.
Shopping from mobile devices
This could be the top priority. A must for a successful e-commerce business today is not only a responsive website, but also the ability to shop on smartphones and tablets. Around 40% of online shopping is already done on mobile devices, and optimization for these devices will increase sales.