Sainsbury’s new Nectar range “discriminates against the elderly and vulnerable people,” says the 75-year-old buyer


    Mr Haddon said he hoped Sainsbury’s would reconsider making the SmartShop deals available to those who place orders online. He said that many of the items that SmartShop offers discounts on were goods he buys weekly and felt he was losing significantly. This includes the price of unsmoked dried bacon which is normally £ 2.75 but is reduced to £ 2.01 via SmartShop.

    “I feel like I’m missing out on a huge saving that is important to me as a retiree,” said Mr Haddon. My weekly grocery shopping isn’t huge – usually around £ 60, but I usually only buy what I need the two of us. “

    Following a campaign by founder Martin Lewis last year, Sainsbury’s agreed that “clinically extremely vulnerable” customers – who were told to limit contact during the lockdown – all Nectar Points exchanged for “Double -up ”coupons can be exchanged back if they couldn’t go to a store to redeem them. In addition, they could keep the doubled point value to spend more time.

    When you shop at Sainsbury’s, check out our Guide to Topping Up Your Loyalty Points for more information on how Nectar works, as well as information on other supermarket loyalty programs.

    What does Sainsburys say?

    A Sainsbury’s spokesperson told MSE, “My Nectar Prices give customers year-round access to lower prices and personalized offers through the Nectar app when they shop in-store using our SmartShop service.

    “Many of our customers are already making huge savings, but we understand that some customers are disappointed that My Nectar Price is not becoming more widely available. This offer is still in its infancy and we hope to bring our bespoke discounts to more people in more places in Europe in the future. “


    Please enter your comment!
    Please enter your name here