Developing a business idea and being able to implement it effectively is a major milestone. However, this is just the beginning of the journey. So don’t celebrate too much just yet. The second hardest part is getting your target market interested in your services or products. Many great companies and ideas have failed at this level. Unlike in the past few days, word of mouth, brochures and flyers are never enough these days. You just won’t make it when it comes to promoting your brand successfully.
Don’t worry, we live in a digital age where your target customers are just a few clicks away. With a strategic approach to marketing, it’s easier to ensure that your brand is massively recognized inside and outside of borders. It’s mainly about how you present and position yourself and how consistent you are with it. With that said, here are some strategic ways you can successfully promote your brand.
1. Use of corporate calendars
Calendars always remain an important element in our office desks, homes, schools, and any institution you can think of. You stay with us all year and the next one at a time! As a wise entrepreneur, corporate calendars are one of the ways you can get your brand known far and wide in your region, region, or country. As the employees of the Cody Group put it, the personalized corporate calendar offers your potential customers the opportunity to promote your brand throughout the year. This gives you 365 opportunities in a year to have your brand in front of the user’s eyes and thoughts. Those who use the calendar every day will be reminded of your brand on a daily basis.
This is all the more reason to have your corporate calendars personalized and designed to best showcase your brand. When you give your customers calendars as gifts, they’ll feel valued too. This leads to loyal and repeat customers.
2. Use social media
Some companies grew overnight solely from social media. It’s rare these days to find someone who isn’t on Facebook, Twitter, and Instagram, just to name a few of the many social networking channels. Using these social platforms can help bring your product, business, service, or brand to a wider audience. Use this hashtag, create this page, advertise on your wall and run social media contests. This is just a pinch of the many ways you can use social media to promote your brand and take your business to the next level.
3. Have an optimized killer website
By following all of the above (and below) steps, you won’t want to forget to invest in a streamlined, mobile-friendly website. In this case, your website is the face of your brand and business. Even if you run a brick and mortar store, having a website increases your reach with customers and maximizes the chance of people knocking on your door for products or services. However, this is only possible if you have a creatively designed website that puts the visitor experience first. When designing a website for your brand, make sure of the following:
- Mobile friendly
- Fast loading
- Optimized for SEO to rank high in search engines
- Has a friendly user interface
- Use social signals
Don’t forget to invest in paid search ads for your business. These help promote your brand, drive interaction, grow a customer base, and increase sales over time.
4. Make use of content marketing and blogging
Whoever said that “content is king” was never wrong. In terms of content, we’re talking about articles, guest blogs, reviews, your own blogs, press releases, etc. When promoting your brand through content marketing, always make sure that the content you provide is unique, informative, simple, and influential. Make sure the content you provide answers questions the reader may have in mind or provides a solution to a problem they may be dealing with.
You can also include a call to action, especially for webpage content. Above all, remember to optimize your content so that it is searchable and easy to find online. Adding relevant keywords, phrases, tags, and relevant images to your content will make it SEO friendly which is a huge plus for your brand.
5. Use Google
As the mother of search engines, Google is an excellent platform to gain broad coverage and awareness of your brand. Even if you don’t already have a website of your own, you can create a Google My Business account and fill in the required information about your business. This information is usually required for consumers to find you easily. There are also several key sections such as What’s New, Quote, and Questions and Answers, where you can post both text and photos.
6. Maximize Your Video Marketing Efforts
Many analytical studies have shown that people prefer to watch videos rather than read text. Because of this, your branding strategy shouldn’t neglect video marketing. This means that you are targeting your prospects with unique and creatively created branded videos. Aside from posting them on your social media pages, you’ll also want to use video channels like YouTube, Vimeo, TikTok, and Metacafe to name a few.
To take advantage of the power of video marketing even further, some of these videos can be posted or featured on your blog or website if you have one. They can go a long way in increasing your website traffic while also making sure your brand stands out from the rest.
Some other strategies you can use to market your brand are:
- Marketing through direct email and email marketing campaigns
- Consider using influencers: they are great masters of the online society
- Form partnerships or alliances with non-competing brands to increase coverage
- Marketing through representation in events, whether virtual or in person
The above piece is just a round-up of what you can do to ensure success in marketing your brand. Using all or some of these can significantly increase your brand awareness and popularity. You never know your brand could become the next household name in town!