The stylist app that is revolutionizing online fashion


    Technology can do wonderful things. It can help you buy a pair of shorts with the snap of a finger. But it can also cause your fingers to mindlessly scroll your phone’s screen for hours. All of that scrolling over the years has made online fashion one of the most lucrative businesses in the United States. If you look at the numbers, you can see that in 2020 the US retail sales in e-commerce from sales of fashion clothing totaled over $ 110 billion.

    While advances in technology have made things run smoothly for the merchant side, consumers like you and me have to grapple with mindless scrolling. In fact, studies have shown that the average American is around 5.4 hours daily on their cell phones. And much of that time is devoted to online shopping. So how can we make smart purchases online while reducing our screen time at the same time?

    This is where Qatch comes in.

    What is qatch

    Put simply, Qatch is a subscription-based online app for fashion retailers. But the special thing about Qatch is that it more or less feels like you have your “personal stylist” in your pocket. Because unlike other apps that have dozens of pages with a million clothing options to choose from, Qatch restricts your feed based on your personal preferences. It sends you daily recommendations via SMS so you don’t have to spend your precious time and effort looking for the perfect piece of clothing. It’s almost like having your own personal online fashion platform.

    About the Qatch brand

    Based in Boston, Qatch was founded in 2020 and is the brainchild of two online shoppers who were frustrated with all the scrolling that made shopping boring. So sisters Nicole Phillips and Raquel Phillips decided to develop a platform that would personalize your fashion decisions for you with input from experts.

    The Qatch team consists predominantly of women, which gives more importance to their work motto of inclusivity. The team consists of seasoned stylists from different fashion backgrounds who bring their valuable experience from arenas such as Ralph Lauren and other catwalk and entertainment areas to the table. Young interns from various technical areas are also part of their team and ensure that their ideas are always tangible and have their finger on the pulse.

    Qatch believes that everyone has their own idea of ​​the “best” and work to bring you the best fashion. To this end, they have partnered with hundreds of fashion brands that offer a wide range of clothing styles to suit numerous fashion concerns. Qatch then puts together your smaller, more personalized feed from thousands of options. This saves you a lot of time and at the same time offers you the best of a wide range of options.

    This is how Qatch works

    Now that you know why Qatch is something to watch out for, let me explain the behind the scenes part.

    Qatch brings personalization straight to your inbox. The Qatch algorithm is tailored to your preferences, on the basis of which the app sends you clothing recommendations in the form of text messages via iMessage.

    As mentioned earlier, Qatch is a subscription-based platform and you only have to pay a small monthly fee to get started. Once you’re off the waiting list, Qatch lets you take a style quiz based on your preferences. The quiz is a great way for you and the Qatch app to find out what you like or dislike, what price ranges you are comfortable in, what colors you prefer, whether you are a type of dress or pants or both, etc. Based on the decisions you made in the style quiz, the Qatch algorithm will find the best clothing options for you and send them to you as direct messages. It’s almost like waking up to your personal stylist messaging options every morning.

    In case your preferences change over time, Qatch has you there too. Every time you get a recommendation on iMessage, you can give your answers on each product on the platform. You can do this by double-tapping the product and giving a heart, thumbs up, or thumbs down to give your opinion to the algorithm. That way, next time around, you’ll get an improved amount of referrals with a fresh and more personal approach.

    To buy a product all you have to do is tap on the product link and you will be redirected to the product page where you can review and make the purchase.

    Why Qatch is your best option

    Sending personalized styling recommendations to your inbox is a pretty innovative idea that hasn’t been explored much. Qatch brings together technology and stylists’ past experience to create something new and see e-commerce shopping not just as a monetary field, but as something that consumers are comfortable with.

    Qatch has partnerships with popular brands such as anthropology, Ann Taylor, and Neiman Marcus.

    Qatch also brings together hundreds of other brands to curate clothing options that will suit you best. Many of these brands are owned by women and minority groups. By supporting these companies, Qatch is also making a valid statement in a world dominated by white male capitalism. Many Qatch users have expressed their pleasure to be part of such an endeavor.

    Since selection and elimination are heavily involved in the algorithm, it is very likely that you will easily find a product on your recommendation that would otherwise have been on page 56 of an e-commerce website. This way, Qatch saves you a lot of time and effort and makes shopping a fun experience rather than a tedious task.


    Co-founder Nicole Phillips believes that clothing is the easiest form of communication and has the power to change your mood. Qatch takes this transformative ability of clothing and connects it with e-commerce.

    Qatch is a relatively new player in online fashion, but it has a lot of potential to grow into something of huge popularity. They are constantly trying to evolve themselves and consumers’ ideas by bringing you brands you have never heard of before. They strive to keep up with the trends and make sure you get your favorite style without breaking your budget.


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