Millennials have a real craving for beauty products that is far bigger than their parents’. The boom in makeup professionals online on YouTube means everyone knows how to prime, highlight, and contour. But are we spending too much in the name of beauty?
Millennials are the driving force behind the rise of the cosmetics industry. According to research firm NPD, they buy almost a quarter more cosmetics than they did two years ago, and many use six or more products to beautify themselves daily. TABS Analytics has now determined that millennial women are the top consumers of beauty products, accounting for 47% of all “heavy purchases”.
4 tips to save money on cosmetics, makeup, and beauty products
Do you want to save money on makeup, toiletries, and other beauty products? Use our 4 tips listed here to cut and save on your cosmetics budget.
1. Do your research for cheap makeup
Millennials may spend a lot of time on makeup, but they are savvy shoppers who want to get the most bang for their buck home with them. A Harris study found that 85% of 18- to 34-year-olds do extensive research on their products, find the product they want, but browse different locations and stores until they find the best price.
As noted by PYMNTS, millennials are also most likely to buy items from direct-to-consumer brands like Glossier, Stowaway, or Bevel. These companies also save on advertising by relying on social media and influencer content to generate interest in their products. Therefore, millennials are already doing fine when it comes to finding the best price for cherished products.
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2. Comestics testing is key
When was the last time you bought an expensive foundation online that didn’t quite match your shade? Or the time you spent $ 40 on a highlighter that falls off your face in seconds? Vloggers are of great help when it comes to seeing what good products look like on your face, but they can be less helpful in terms of product longevity, which varies by skin type. Those with oily skin, for example Fan, find that glittery, sparkling products (for both the face and eyes) can be very short-lived.
To avoid wastage, it is important to try products, either in stores like Ulta or by asking for samples. Most of the major beauty salons will put a few swatches in your pocket when you buy makeup or perfume. Don’t be afraid to ask for a sample of any particular sample that you are interested in. Sometimes samples end up on the shelf after the expiration date because they are unsuitable for your skin type.
3. Make the most of your makeup
When millennial beauty fans are using six products a day, is there any way I can save those? It’s important to make a list of items that you just can’t do without. This can be a pore-refining primer, a 24-hour matte primer, or a makeup-setting spray. However, some products have a feel-good finish but can easily be replaced with household products that cost a negligible amount of money.
Baby powder is considered safe for the complexion and can be applied with a large brush to reduce the appearance of greasiness throughout the day. Plain roll paper or brown recycled paper do just as good a job as branded blotting paper. Coconut oil works wonderfully for smoothing chapped lips.
4. Get free makeup samples
Some beauty stores (including Sephora, Smashbox, and The Body Shop) have received free makeup samples when you bought them online. Take the time to look through the beauty sties when you buy so that you don’t miss any freebies. Other companies offer free makeup samples if you follow them on social media. Still others give out samples of products they test. Groups to approach include Swaggable, InStyle Trendsetter, and Elle Inner Circle.
Makeup is a well-deserved luxury for modern day millennials who want skin to look smooth and smooth all day. While women in this age group certainly think twice before shopping, those looking to save more each month should consider ways to cut their makeup expenses. Ideal options are trying out products in stores, testing new products, and trying out free samples. “Try before you buy” is a great way to find out if a new product is really a “must have”.
Do you have any tips on how to save money on makeup, cosmetics or toiletries? Let us know in the comments below!
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