Here are some ideas of templates you can create:
You can also create templates for other materials that you often use on your blog.
For example, if you’re creating a new content upgrade for a post, you can create a Canva template and just copy it so that all of your brands and information are there when you create the new one.
Using templates is a great way to cut time.
Related topics: How to Create a Blog Post Template
# 2 – batching
Stacking not only saves time, it also increases your productivity. What does “batching” mean?
With stacking, you focus on similar tasks in a stack, rather than trying to do multiple tasks and projects at the same time. It will be faster for you to do similar tasks that need to be done for your blog together than to do them individually.
Reduces multitasking and distraction
Helps you focus on one type of task instead of constantly changing gears
Optimizes your workflow
When you need to write new blog content, you don’t want to just work on one post from start to finish as you could jump from task to task and be easily distracted.
You want to split the tasks and do several parts of the process together.
For example, you can spend time making a list of 10 new blog post ideas. Instead of picking one and going through the blog creation process, you can choose a few and do each task for all of the posts together.
This means that you would spend time writing all of the content before proceeding to edit the posts. You would create the graphics for each of the three posts at the same time. And then there could be another day to upload and schedule the content.
An example of how I use batching in my business is planning Pinterest. I sit down one day a week (sometimes every two weeks) and schedule all the images I want to pin to my boards on Pinterest.
I do this for both accounts at the same time.
This helps me focus on Pinterest and get the job done. I am able to get into the groove, to pin myself down, and not be distracted by other items on my to-do list. Then I don’t even have to think about it for a week or two.
You can batching so many different parts of your blog:
You can even dedicate a specific day to specific tasks each week to get the job done and then don’t have to worry about it again until the next week.
For example, Wednesday may be dedicated to content creation. You won’t be working on anything other than creating new content on Wednesdays.
Think about all the tasks that you consistently do with your blog. Can you stack it?
Related: How to Stack Content
# 3 – content reuse
I wish I had done this sooner. Creating content can be very time consuming, so you will want to use that content on several different platforms.
I used to create a new blog post and then advertised the link on my social media platforms. Then I would move on to the next blog post and do the same thing. That was all I would do with this content.
I always thought that if I got it up on my blog post, I wouldn’t be able to use this content anywhere else.
There is an old marketing rule that says someone has to hear your message seven times before they can act on it.
Obviously I didn’t bring it out in one place, I just didn’t cut it.
Also, I spent so much time creating content that I could use it in different places. This saved me so much time because I can no longer create as much content as before.
Reusing your content not only saves you time, it also saves you time to market your content much better as you use it across multiple different platforms.
Let’s say you’ve written a new blog post that you publish every Monday morning. You could then take this blog post and …
Pull multiple excerpts from the content and create individual Facebook or Instagram posts from them to create a schedule for your social media platforms
Design quote images from the content to post on Instagram
Take the blog post and summarize it in an email for your subscribers
Use the blog content as a script for a video
Turn blog content into a guiding magnet to add to your email list
Use the post to make a podcast episode
Design an infographic from the content
There are so many different ways you can reuse a piece of content to save time.
If you’ve blogged for a while and have an archive of content, dive into that archive and start reusing your old content before creating new content.
Or maybe you have an awesome YouTube channel and you can turn these videos into posts to drive more traffic to your website. The possibilities are endless.