Guest article by Fusion Accountants
Content marketing is the most powerful marketing method on the web. It’s consistent, inexpensive, and easy to use, and is suitable for any size and type of business. It is particularly suitable for freelancers.
In this post, we’re going to briefly explain the benefits and how to get started with content marketing for your business. It can also be a relatively inexpensive way to level the playing field and compete with your closest and larger competitors.
Here are some great reasons why content marketing is right for a freelancer.
What is content marketing?
Content marketing is the practice of making something available to potential customers for free, building trust and credibility, and developing your brand.
The goal is not to explicitly advertise your services, but rather to raise awareness and ensure that your website is the first place people turn to when they have a question in your area of expertise.
A good example is a graphic designer who posts videos to tutorial on some of the most popular design packages, or a project manager who shows off their knowledge of planning.
What are the benefits of content marketing?
Using the example above, the first benefit is pretty obvious. When our freelancer helps people understand how to carry out simple tasks, the client will immediately think of them on more complex projects.
Good shareable content does two things for your website. It increases the number of clicks and the divisibility of your assets. Both are helpful in terms of increased visibility as search engines promote websites with content that visitors find useful.
When people read your site, they stay longer and often consume more than one piece of information. People who like your content are also more likely to come back. All of this content is viewed as a marker of a useful website and consequently helps keep your content at the top of Search Engine Results Pages (SERPs).
Good quality content also adds credibility. This is particularly important for service companies who want to prove their expertise.
Types of content marketing
Content marketing can take many forms, from a simple blog post to a full-scale campaign.
If you just want to hit individual keywords or phrases, blog posts work well because you can target them to the areas you want to develop.
Video works when you want to explain complex concepts or show how to perform practical tasks. 88% of marketers say it has a positive return on investment (ROI).
For service companies, longer parts like white papers and reports work very well. If you want to develop content that is great to share, you can’t beat a good original survey.
Developing engagement is the overall goal of a content marketing strategy. Webinars and podcasts are extremely useful in this regard. A live webinar where attendees can ask questions of the presenter helps the company develop a following that could eventually turn into evangelists.
Infographics are helpful when you want to get your readers to share your content and don’t forget to develop appropriate content for social networks like LinkedIn, Facebook, and TikTok.
How to develop your content marketing
First of all, you need to decide what results you want from your marketing strategy.
Do you want to sell more of a particular service? Would you like to create a mailing list? Do you want to increase your Instagram following? The nature of the result determines what you produce and how you use it.
You may want to seek the help of a content marketing specialist with this. They can let you know what is good for you and what is less effective so that you can get the most of your marketing spend.
The marketing world is full of colleagues who work freelance. Therefore, it is very easy to find people who can help you create individual elements of your plan. Blog writers, videographers, and podcast producers are available to assist you if necessary.
The best advice is to speak to people on your network and see who they recommend or use reputable platforms like Upwork to find freelancers with great reviews.
The key to a successful content marketing strategy is consistency. It is much better if you have a single 700-word blog post every week on a Monday than a 10,000-word report that you publish only once at a time. This is because search engines value websites that are constantly updated.
Once you’ve created your content, don’t think that simply posting it on your own website is enough. Make sure to share it on all of your social channels. If you already have a mailing list, you will receive a newsletter that will tell people where to find your new post.
Content marketing – perfect for freelancers
Freelance often means having a varied workload and highlighting some really interesting projects. This is why content marketing is ideal for you.
Readers love stories about real jobs you’ve worked and challenges you’ve faced. Hence, you should have an abundance of materials at your disposal.
Writing regularly about an interesting aspect of your job is as valid as writing a long article about some technical aspect of your industry.
Try different approaches and find out which one is best for your business. Often times, content marketing is a matter of trial and error until you find the perfect formula for your situation.
Fusion Accountants in London is here to support freelancers and their businesses. We understand that your job is not the usual 9 to 5 as your role requires juggling numerous clients and projects at the same time. Whether you are a limited company or a sole proprietorship, we provide full accounting and tax services to freelancers.